INFLECTION AI
Inflection AI is a pioneering force in artificial intelligence, founded by AI tech disruptors Mustafa Suleyman (co-founder of DeepMind and CEO of Microsoft AI), Reid Hoffman (co-founder of LinkedIn), and Karen Simonyan (Chief Scientist at Microsoft AI).
With deep rooted expertise in machine learning and generative AI, Inflection AI is revolutionizing human-computer interactions.
Problems Faced
Saturated Market
Highlighting the unique and engaging conversational experience to differentiate from other AI chatbots.
Complex Targeting
Identifying ideal advertisement demographics to better target their unique user base.
Shrinking Market Supply
The client was facing increased competition in the market.
Solutions Implemented
Performance Branding
Using marketing data we created brand identity templates to follow and maximize potential market share.
Community Led Strategy
Modeled our efforts after consumer data to provide the most effective sales funnels and campaigns.
Growth Retention Focus
From the product launch to the day to day usage, we made it a focus to go the extra mile to connect with users.
SEO & Content Marketing
Deep website design and utilizing offers to enhance Google visibility.
Facebook & Instagram Ads
Designed, and operated ad campaigns to drive new users for Inflection AI.
App Store Optimization
Running multiple ad campaigns to refine data and further improve CPC.
Our Approach
1. Rapid Experimentation and Growth Loops
Team collaboration and community based research to identify winning creative elements for ad campaigns.
A/B testing: Continuously optimizing app store listings, marketing LPs, and in-app conversion elements like CTAs and pop ups.
Data driven targeting: Leveraging Inflection’s zero party data to inform product messaging and user targeting across paid and owned channels without compromising user anonymity.
Persona-based targeting: Tailoring ad copy and messaging for distinct user groups.
2. App Store Optimization
A/B testing on Apple and Google Play stores: Evaluating changes to app screenshots, descriptions, and keyword targeting to improve organic ranking and user acquisition.
Highlighting the “Value Add” vs. competitors: Emphasizing the distinct capabilities like emotional intelligence and multiple voice options.
3. Multi Platform User Acquisition Campaigns
Launching campaigns across Google Paid Search, Apple Search Ads, Meta, and Reddit based on specific audience insights to target distinct user groups.
4. Marketing Automation
Designed and implemented an end-to-end automation and personalization map with funnel stage definitions, trigger points, and automation/personalization variables.
5. Product Led Growth
Led with high-quality product messaging across paid and owned channels to reach distinct audiences.
Emphasizing unique capabilities of the product to push it to the forefront of a crowded, competitive market.
6. Optimize Tracking
Reviewed and optimized tracking schema around digital strategy and content campaigns.